MYEVIVE

Email Design & Marketing | Clients: PepsiCo, UPS, FedEx, NRG Energy, Walgreens, General Mills
MyEvive is a personalized online portal that helps you love your benefits. As Creative Design Lead, I have taken Evive’s email templates and branding to the next level. I collaborated with copywriters, product analysts, and designers to strategically productize our email communications across our entire book of business. This included the design and strategy around launch communications, re-engagement, transactional, and incentive management emails. In addition, I project-managed the implementation of Evive’s new CMS, transitioning all clients from the old system to the new. As Design Lead I was able to increase overall engagement to MyEvive’s app and portal through the email channel. Below are a few communications that I helped design and art direct, and that have become the beginnings of MyEvive’s communication product.