READY TO SUCCEED ANNUAL APPEAL CAMPAIGN

Branding, Social Media & Direct Mail  |  Client: Advocate Creative, Art Director: Jessie McGrath
Ready To Succeed (RTS), a non-profit organization based out of L.A., needed a brand direction, direct mail pieces, and social media graphics for their 2021 Annual Appeal Campaign. RTS empowers foster and first generation college students to graduate college, launch successful careers, and reach their full potential. The Annual Appeal Campaign’s purpose is to promote year-end giving and generosity. The campaign direction needed to be friendly, personal, and have a holiday look and feel. As a designer on Advocate Creative’s team, I worked in collaboration with an art director to create two different concepts. Direction One was chosen and implemented throughout the various collateral below. The campaign performed well, exceeding Ready To Succeed’s goal of $20,000.

MOOD BOARD - DIRECTION 1

MOOD BOARD - DIRECTION 2

SOCIAL MEDIA GRAPHICS

DIRECT MAIL