SALT INsure

Website Design and Campaign Development  |  Client: SALT INSURE
SALT is an easy-to-use insurance application form that saves private insurance agents time and helps them close more deals. SALT Insure came to IDD Agency needing a new marketing strategy in order to gain a larger customer-base. As millennials gain more traction in the insurance space, older agents, SALT’s target audience, are falling behind because they are stuck on ‘paper.’ SALT’s aim is to reach the 50-60 year old agent by reassuring them that their product is easy to use and will save them time and money. As lead designer on this project, I worked with an account manager and project manager to better understand their target audience and product so that we could solve this problem. Included were a website redesign, Facebook ads, Programmatic Display Ad (PDA) campaigns, and a landing page.

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PROGRAMMATIC DISPLAY ADS (PDA)

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WEBSITE REDESIGN

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