MOODY RADIO year-end CAMPAIGN

Event Branding & Digital Marketing  |  Client: Donor Development and Channel Strategy Team at Moody Global Ministries
As a worldwide non-profit organization, Moody relies heavily on donors to help reach end-of-the-year budget goals. Through various digital marketing efforts consisting of a landing page, email marketing, and web and social media graphics, almost $900,000 in total digital revenue was raised, a 19% increase from the previous year, and reached over 300,000 people through social media.

As the design team leader, I collaborated with in-house marketing directors to ensure their vision for the campaign was met. I developed the overall brand strategy for the campaign. Under my direction, designers created all of the web banners, social media graphics, and worked within the established brand to create additional icons. 

LANDING PAGE

EMAIL DESIGN

WEB BANNERS

SOCIAL MEDIA GRAPHICS

ICON SET